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Peter Rosenwald 作者

South-Western Educational Pub

译者

2004-08-13 出版日期

368 页数

USD 59.95 价格

Hardcover

丛书系列

9780324203592 图书编码

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发表于2024-11-26

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Accountable Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Businesses are increasingly concerned about measurability and accountability ? particularly in the area of marketing. Executives and managers are searching for reliable methods to ensure that they are getting more out of their marketing efforts, as well as for ways to continue successful operations. If you could differentiate between your best customers, your marginal customers and your worst customers, would you spend your marketing monies the way you do today? If you?re like most marketers, you would not. Then get yourself a copy of Accountable Marketing, and together with its CD of 35 Interactive Templates, discover how to concentrate your marketing expenditures for greater profits.

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