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Author, journalist, cultural commentator and intellectual adventurer, Malcolm Gladwell was born in 1963 in England to a Jamacian mother and an English mathematician father. He grew up in Canada and graduated with a degree in history from the University of Toronto in 1984. From 1987 to 1996, he was a reporter for the Washington Post, first as a science writer and then as New York City bureau chief. Since 1996, he has been a staff writer for the New Yorker magazine. His curiosity and breadth of interests are shown in New Yorker articles ranging over a wide array of subjects including early childhood development and the flu, not to mention hair dye, shopping and what it takes to be cool. His phenomenal bestseller The Tipping Point captured the world's attention with its theory that a curiosity small change can have unforeseen effects, and the phrase has become part of our language, used by writers, politicians and business people everywhere to describe cultural trends and strange phenomena.
- 心理学
- MalcolmGladwell
- Non-fiction
- 思维
- psychology
- 决策
- 社会学
- English
In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.
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书中举了很多有意思的例子，从Getty博物馆中的一个假文物，到如何在15分钟之内判断一对夫妇在未来的15年内是否会离婚，到汽车销售商如何通过避免潜意识思维而获得更多销售额。很多东西都会让你一开始感到有些吃惊，而仔细想想又很make sense。 才看到一半，所以还不能写读后...
评分Blink 这本书讲的是人的“瞬间决定”（snap decisions）。作者 Malcolm Gladwell 是纽约人杂志的记者，显然这不是一本严肃的学术著作。此书的中文译名，有人译为《倾覆》，不太对；台湾译为《决断2秒间》，意思是对的但是也不准确：实际上此书作者最喜欢用的一个词是 milliseco...
评分书中举了很多有意思的例子，从Getty博物馆中的一个假文物，到如何在15分钟之内判断一对夫妇在未来的15年内是否会离婚，到汽车销售商如何通过避免潜意识思维而获得更多销售额。很多东西都会让你一开始感到有些吃惊，而仔细想想又很make sense。 才看到一半，所以还不能写读后...
评分Xmeansme 3/9 作者MALCOLM GLADWELL 就是著名Tipping Point（简体中文版叫《引爆流行》是钱清翻译的，根本没有水准！还是北大教翻译的那，正是叫我大跌眼镜，幸好我有原版。） 的作者，他以前当过卫生政策和科学新闻方面的记者，现在是NewYorker的Staff Writer，写文章很...
评分书中举了很多有意思的例子，从Getty博物馆中的一个假文物，到如何在15分钟之内判断一对夫妇在未来的15年内是否会离婚，到汽车销售商如何通过避免潜意识思维而获得更多销售额。很多东西都会让你一开始感到有些吃惊，而仔细想想又很make sense。 才看到一半，所以还不能写读后...
用户评价
实在是心理学里一门更玄乎的分支了。
评分其实.我没有看懂.
评分Full of trivia, very readable...
评分For those who are interested in Psychology.
评分The Power of Thinking Without Thinking.
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