Nestlé 在线电子书 图书标签: 社会科学 Nestle Foodacademic
发表于2024-09-07
Nestlé 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
Among the worlds major multinational corporations, Nestl is in a unique situation. While its presence is felt around the world and its products sell successfully, relatively little is known about its history, business practices and current corporate structure. In Nestl: The Secrets of Food, Trust and Globalization, author Friedhelm Schwarz offers an insightful, informative history of one of the worlds largest multinationalsfrom the companys formation in 1866 to the baby food scandal of the 1980s, from founding fathers to current CEO Helmut Maucher. Readers will learn about the companys organization and business practices, its successful globalization, and its efforts to diversify. Discussions of genetically altered food, world hunger, and doing business in the third world are also included. Chapters include: - The Unknown Giant - Nestles World - A Corporate Recipe for Success - Leadership Philosophy - The Brands - The Future of Food and Nutrition - A Question of Taste With its objective, comprehensive approach, Nestl stands as an important contribution to the business history genre.
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Nestlé 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024