Handbook of Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Weitz, Barton A. (EDT)/ Wensley, Robin (EDT) 作者

Sage Publications Ltd

译者

2006-08-11 出版日期

582 页数

USD 52.95 价格

Paperback

丛书系列

9781412921206 图书编码

Handbook of Marketing 在线电子书图书标签: 营销科普

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Handbook of Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Handbook of Marketing 在线电子书图书描述

Now available for review in the NEW Paperback Edition! 1-4129-2120-1 "This book is ideally suited for doctoral students . . . all chapters offer well-developed summaries of research in the particular field and guidance on future research." --CHOICE

The Handbook of Marketing presents a major retrospective and prospective overview of the field of marketing, and provides a landmark reference at a time when many of the traditional boundaries and domains within the marketing discipline have been subject to change.

The Handbook frames, assesses and synthesizes the work in the field and helps to define and shape its current and future development. It includes contributions from leading scholars in the field, and the input of an international and extremely distinguished advisory board of marketing academics.

The Handbook of Marketing will be invaluable to advanced undergraduates, graduate students and academics in marketing.

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