The Handbook of Marketing Research 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


The Handbook of Marketing Research

簡體網頁||繁體網頁
Grover, Rajiv (EDT)/ Vriens, Marco (EDT) 作者
Sage Publications, Inc
譯者
2006-06-23 出版日期
705 頁數
USD 125.00 價格
Hardcover
叢書系列
9781412909976 圖書編碼

The Handbook of Marketing Research 在線電子書 圖書標籤: 營銷   


喜歡 The Handbook of Marketing Research 在線電子書 的讀者還喜歡




點擊這裡下載
    


想要找書就要到 圖書目錄大全
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

發表於2024-11-09

The Handbook of Marketing Research 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Handbook of Marketing Research 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Handbook of Marketing Research 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



The Handbook of Marketing Research 在線電子書 用戶評價

評分

評分

評分

評分

評分

The Handbook of Marketing Research 在線電子書 著者簡介


The Handbook of Marketing Research 在線電子書 著者簡介


The Handbook of Marketing Research 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Handbook of Marketing Research 在線電子書 圖書描述

<STRONG>The Handbook of Marketing Research: Uses, Misuses, and Future Advances</STRONG> comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the <STRONG>Handbook </STRONG>addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.  

Key Features: 

<UL> <LI><EM>Appeals to users as well as suppliers of marketing research:</EM> Comprehensive topics in marketing research (such as philosophy, techniques, and applications) are delivered in a reader-friendly, applications-oriented, and non-mathematical fashion. </LI> <LI><EM>Covers many cutting-edge techniques of data collection and analysis:</EM> Traditional quantitative techniques, innovative qualitative techniques, and emerging online methods are presented. </LI> <LI><EM>Provides a broad range of current ideas and applications:</EM> The contributors address models of the impact of marketing mix variables, segmentation, brand equity, satisfaction, customer lifetime value, and marketing ROI. Chapters on international marketing research and marketing management support systems are also included.</LI></UL>

Talk to the author!

http://www.terry.uga.edu/%7Ergrover/hb_main.html

</P>

The Handbook of Marketing Research 在線電子書 下載 mobi epub pdf txt 在線電子書下載


想要找書就要到 圖書目錄大全
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

The Handbook of Marketing Research 在線電子書 讀後感

評分

Topics covered in this handbook are fairly comprehensive. It provides an overview on state of the art developments of mostly popular quantitative methods in marketing research. A nice balance of basic knowledge and cutting-edge developments. It focuses m...

評分

Topics covered in this handbook are fairly comprehensive. It provides an overview on state of the art developments of mostly popular quantitative methods in marketing research. A nice balance of basic knowledge and cutting-edge developments. It focuses m...

評分

Topics covered in this handbook are fairly comprehensive. It provides an overview on state of the art developments of mostly popular quantitative methods in marketing research. A nice balance of basic knowledge and cutting-edge developments. It focuses m...

評分

Topics covered in this handbook are fairly comprehensive. It provides an overview on state of the art developments of mostly popular quantitative methods in marketing research. A nice balance of basic knowledge and cutting-edge developments. It focuses m...

評分

Topics covered in this handbook are fairly comprehensive. It provides an overview on state of the art developments of mostly popular quantitative methods in marketing research. A nice balance of basic knowledge and cutting-edge developments. It focuses m...

類似圖書 點擊查看全場最低價

The Handbook of Marketing Research 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


分享鏈接





The Handbook of Marketing Research 在線電子書 相關圖書




本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

友情鏈接

© 2024 book.wenda123.org All Rights Reserved. 圖書目錄大全 版權所有