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Marketing Management, Second Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Russell S. Winer 作者

Prentice Hall

译者

2003-05-19 出版日期

0 页数

USD 144.40 价格

Hardcover

丛书系列

9780131405479 图书编码

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发表于2024-11-26

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Marketing Management, Second Edition 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Marketing Management, Second Edition 在线电子书图书描述

This volume reflects the dynamic environment inhabited by today's marketers, helping readers understand the marketplace and the impact of technology on making strategic marketing decisions. Its modern, integrated presentation and strategy-based approach covers critical, fundamental topics required to succeed in professional work. Subjects include marketing philosophy and strategy such as market research, customer behavior and market structure, and marketing decision-making and analysis, including product decisions, advertising strategy, pricing and customer relationship management. For marketing professionals, product and brand managers. </P>

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