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Services Marketing (5th Edition) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Christopher Lovelock 作者

Prentice Hall

译者

2003-11-07 出版日期

0 页数

USD 146.70 价格

Hardcover

丛书系列

9780131138650 图书编码

Services Marketing (5th Edition) 在线电子书图书标签: 學術商业

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Services Marketing (5th Edition) 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Services Marketing (5th Edition) 在线电子书图书描述

Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Fifth Edition reinforces practical management applications through numerous boxed examples, eight up-to-date readings from leading thinkers in the field, and 15 recent cases. For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations.

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