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Brand Manners 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Hamish Pringle 作者

John Wiley & Sons

译者

2001-03-15 出版日期

334 页数

USD 65.00 价格

Hardcover

丛书系列

9780471496069 图书编码

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Brand Manners 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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How often has a company's handling of a customer's telephone call turned out to be a turn-off? How often has a customer query in the retail environment turned into a relationship-killer, rather than a loyalty-builder? No matter how good the work behind brand positioning and communication, a reputation can be ruined by one poor interaction with a customer. The challenge for any brand-focused company is to ensure that the whole organisation actually 'lives' the brand. New in paperback, Brand Manners is the runaway bestseller that demonstrates why a company needs, and how it can create, a branded service culture that consistently exceeds customer expectations. Drawing on a host of major case studies, Hamish Pringle and William Gordon show how any company can align its internal and external brand values to build a 'self-confident' organisation.

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