Brand Rejuvenation 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Jean-Marc Lehu 作者

Kogan Page

译者

2006-05-01 出版日期

272 页数

USD 39.95 价格

Hardcover

丛书系列

9780749445669 图书编码

Brand Rejuvenation 在线电子书图书标签: rejuvenation brand

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发表于2024-11-26

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Brand Rejuvenation 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Brand Rejuvenation 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Brand Rejuvenation 在线电子书图书描述

At some point in their lives, all brands begin to look old - either over-taken by younger brands more in tune with the zeitgeist of the day or just tired out by their unchanging image over time. Others attract unwelcome associations and need to redirect their image to re-address their target consumers. Brand Rejuvenation highlights the ageing problem that every brand can face and investigates how companies can take steps to counter the process. Jean-Marc Lehu discusses the ageing problem in a three-part process; identifying the ageing process, auditing the brand to ensure that there is sufficient capital remaining to make the rejuvenation effort worthwhile, and then making efficient strategic choices to achieve success. To assist with the identification and describing of a brand's unique problem, Lehu presents a decision making chart that will guide brand managers toward the most appropriate strategic choices for their ageing brands. Ultimately, the book provides brand managers with ideas and advice on how to identify brand ageing, implement brand rejuvenation as well as with strategies to prevent brand ageing from occurring.

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