Brand Rejuvenation

Brand Rejuvenation pdf epub mobi txt 电子书 下载 2025

出版者:Kogan Page
作者:Jean-Marc Lehu
出品人:
页数:272
译者:
出版时间:2006-05-01
价格:USD 39.95
装帧:Hardcover
isbn号码:9780749445669
丛书系列:
图书标签:
  • rejuvenation 
  • brand 
  •  
想要找书就要到 图书目录大全
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

At some point in their lives, all brands begin to look old - either over-taken by younger brands more in tune with the zeitgeist of the day or just tired out by their unchanging image over time. Others attract unwelcome associations and need to redirect their image to re-address their target consumers. Brand Rejuvenation highlights the ageing problem that every brand can face and investigates how companies can take steps to counter the process. Jean-Marc Lehu discusses the ageing problem in a three-part process; identifying the ageing process, auditing the brand to ensure that there is sufficient capital remaining to make the rejuvenation effort worthwhile, and then making efficient strategic choices to achieve success. To assist with the identification and describing of a brand's unique problem, Lehu presents a decision making chart that will guide brand managers toward the most appropriate strategic choices for their ageing brands. Ultimately, the book provides brand managers with ideas and advice on how to identify brand ageing, implement brand rejuvenation as well as with strategies to prevent brand ageing from occurring.

具体描述

读后感

评分

评分

评分

评分

评分

用户评价

评分

评分

评分

评分

评分

本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

© 2025 book.wenda123.org All Rights Reserved. 图书目录大全 版权所有