Brand Rejuvenation 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Jean-Marc Lehu 作者

Kogan Page

譯者

2006-05-01 出版日期

272 頁數

USD 39.95 價格

Hardcover

叢書系列

9780749445669 圖書編碼

Brand Rejuvenation 在線電子書圖書標籤: rejuvenation brand

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發表於2024-12-26

Brand Rejuvenation 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Brand Rejuvenation 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Brand Rejuvenation 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Brand Rejuvenation 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Brand Rejuvenation 在線電子書圖書描述

At some point in their lives, all brands begin to look old - either over-taken by younger brands more in tune with the zeitgeist of the day or just tired out by their unchanging image over time. Others attract unwelcome associations and need to redirect their image to re-address their target consumers. Brand Rejuvenation highlights the ageing problem that every brand can face and investigates how companies can take steps to counter the process. Jean-Marc Lehu discusses the ageing problem in a three-part process; identifying the ageing process, auditing the brand to ensure that there is sufficient capital remaining to make the rejuvenation effort worthwhile, and then making efficient strategic choices to achieve success. To assist with the identification and describing of a brand's unique problem, Lehu presents a decision making chart that will guide brand managers toward the most appropriate strategic choices for their ageing brands. Ultimately, the book provides brand managers with ideas and advice on how to identify brand ageing, implement brand rejuvenation as well as with strategies to prevent brand ageing from occurring.

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