Enterprise Marketing Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Dave Sutton 作者

Wiley

译者

2003-05-02 出版日期

224 页数

USD 29.95 价格

Hardcover

丛书系列

9780471267720 图书编码

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Enterprise Marketing Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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A groundbreaking paradigm that takes a scientific approach to marketing practice

Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers—Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how to engineer creativity. EMM, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom-line results.

Dave Sutton (Atlanta, GA) is President/CEO of Zyman Marketing Group. He has more than eighteen years of experience in management and technology consulting. He is a frequent speaker on brand strategy, marketing strategy, and e-business strategy, and serves as President of the Strategic Leadership Forum. He is regularly quoted in Fortune, Forbes, eCompany Now, Upside, and the Chicago Tribune. Tom Klein (Atlanta, GA) is Vice President of Zyman Marketing Group. He has fifteen years of experience in strategy, information technology, and brand marketing.

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