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Thomas L. Greenbaum 作者

Sage Publications

译者

1997-11-01 出版日期

280 页数

USD 56.95 价格

Paperback

丛书系列

9780761912538 图书编码

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The Handbook for Focus Group Research 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The Handbook for Focus Group Research 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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The Handbook for Focus Group Research 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

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As one of the most popular tools for gathering information in today’s marketplace, focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition, Thomas L. Greenbaum provides the latest information on conducting effective focus groups. New chapters in this 1997 edition discuss the technology revolution, globalization of focus groups, physician focus groups, and the effective management of field services and recruiting. With more than 20 years of experience in focus group research, Tom Greenbaum shows the reader in this essential guide how to maximize the effectiveness of focus groups in thorough discussions of moderators and their techniques, escalating costs, facilities, and careers. This book is essential for professionals and scholars interested in marketing and marketing research. </p>

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