Management Commmunication 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Management Commmunication

简体网页||繁体网页
Michael E. Hattersley 作者
McGraw-Hill/Irwin
译者
1996-11-01 出版日期
0 页数
USD 64.68 价格
Paperback
丛书系列
9780070270411 图书编码

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Management Commmunication 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Management Commmunication 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Management Commmunication 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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Designed for the growing number of management communication courses at the MBA and Executive Education level, this text and casebook includes essential coverage of the principles of effective writing and speaking and aims to help the reader master the full range of skills required of a successful manager. Most of the eighteen end-of-chapter case studies were developed at Harvard Business School where Mr. Hattersley headed the Management Communication course for eight years. The cases put the reader in the role of decision maker and communicator in actual business situations. Five additional (or alternative) cases appear at the end of the book. While the text emphasizes in a simple, direct style, the enduring practical communication skills every manager needs to master, it also includes full chapters on electronic communication, corporate ethics, audience analysis, meeting management, giving and receiving feedback, choosing media, style and tone, intercultural communication, and business and the press. The two concluding chapters provide two style manuals, the first on writing and the second on speaking, through the use of graphics and group presentations. Each is designed to be cross-referenced throughout the course and serve as a valuable resource for readers to refer to throughout their careers.

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