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Richard S. Tedlow 作者

Harvard Business School Press

译者

1996-2-1 出版日期

528 页数

GBP 14.99 价格

Paperback

丛书系列

9780875846729 图书编码

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New and Improved 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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New and Improved 在线电子书著者简介

Richard S. Tedlow is the MBA Class of 1949 Professor of Business Administration at Harvard Business School, where he is a specialist in the history of business.

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New and Improved 在线电子书图书描述

Featuring a new introduction by the author that considers the impact of technology and the electronic environment, this seminal history of mass marketing is an account of how the United States became the world's first and foremost consumer society.

Traces the emergence of standardized brand-name products for the mass market through corporate confrontations, shrewd financial agreements and inspirational sales programs.

Considering the roles of demographic change, advances in transportation and communication, and corporate culture, Tedlow illustrates the dynamics of competition by recounting the epic confrontations between Coke and Pepsi, Ford and GM, A&P and its rivals, and Sears and Montgomery Ward.

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