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Richard S. Tedlow 作者

Harvard Business School Press

譯者

1996-2-1 出版日期

528 頁數

GBP 14.99 價格

Paperback

叢書系列

9780875846729 圖書編碼

New and Improved 在線電子書圖書標籤: 商業原版《財富》推薦75本書技術和創新《財富》雜誌推薦的75本商業必讀書 FORTUNE 金融商業財富》雜誌推薦的75本商業必讀書

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發表於2024-11-22

New and Improved 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

New and Improved 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

New and Improved 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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New and Improved 在線電子書著者簡介

Richard S. Tedlow is the MBA Class of 1949 Professor of Business Administration at Harvard Business School, where he is a specialist in the history of business.

New and Improved 在線電子書著者簡介

New and Improved 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

New and Improved 在線電子書圖書描述

Featuring a new introduction by the author that considers the impact of technology and the electronic environment, this seminal history of mass marketing is an account of how the United States became the world's first and foremost consumer society.

Traces the emergence of standardized brand-name products for the mass market through corporate confrontations, shrewd financial agreements and inspirational sales programs.

Considering the roles of demographic change, advances in transportation and communication, and corporate culture, Tedlow illustrates the dynamics of competition by recounting the epic confrontations between Coke and Pepsi, Ford and GM, A&P and its rivals, and Sears and Montgomery Ward.

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