Understanding Brands

Understanding Brands pdf epub mobi txt 电子书 下载 2025

出版者:Kogan Page Limited
作者:Peter Cheverton
出品人:
页数:139
译者:
出版时间:2006
价格:135.00元
装帧:Pap
isbn号码:9780749446659
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Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. Any brand, new or old, must be managed, nurtured, exploited and, when necessary, changed. For those who know that brand management is crucial but don't know how to go about it, Understanding Brands illustrates what a brand is, what it can do for them, and how it supports the strategic goals of the business.

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