The Second Edition of Events Management: An Integrated and Practical Approach gives students studying Events Management a thorough grounding in the fundamental principles of event management. Purposefully broad in scope, the text combines a detailed application of theory with practical knowledge and terminology, ensuring readers develop a flexible and commercially-relevant skill set. Topics covered range from law, marketing and finance to introductory guides to sound, lighting and multimedia equipment, providing students with the practical knowledge they need for a career in Events Management. Theory is brought to life in a range of case studies and examples throughout the text. The new edition introduces new chapters on: " Social media " Mobile multimedia technology " Sustainable festivals and events An accompanying companion website provides students with full-text journal articles and useful weblinks. The website also provides an Instructor's Manual and PowerPoint slides for lecturers. This text is an ideal resource for undergraduate and postgraduate graduate studying Events Management for the first time.
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case study非常英國 喜極而泣
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评分case study非常英國 喜極而泣
评分case study非常英國 喜極而泣
评分case study非常英國 喜極而泣
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