Competition Demystified 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Bruce C. N. Greenwald 作者

Portfolio

译者

2007-3-30 出版日期

288 页数

GBP 18.99 价格

Hardcover

丛书系列

9781591840572 图书编码

Competition Demystified 在线电子书图书标签: 商业价值投资投资金融逻辑 market comeptitve 经管

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发表于2024-11-22

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Competition Demystified 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Competition Demystified 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

Competition Demystified 在线电子书用户评价

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用苹果和IBM HP Dell等来对比垂直一体化和横向专业化的章节很有启发。在PC领域，苹果的垂直整合败给了IBM的横向专业分工，但本书写于06年，之后iPhone缺依靠垂直整合掀起智能手机革命，垂直一体化的优势明显。其原因在于软件应用生态成为决定产品差异化的核心因素，且手机制造标准要高于PC，不易于标准化。同样类比，Tesla 如今也是坚持垂直一体化，软件领域的优势或许能助其成为未来汽车行业的iPhone

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我觉得还可以，等把porter的看了，再系统性总结哈。

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Competition Demystified 在线电子书著者简介

Competition Demystified 在线电子书图书目录

Competition Demystified 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Competition Demystified 在线电子书图书描述

In Competition Demystified, Bruce Greenwald, one of the nation's leading economists, presents a new and simplified approach to business strategy that cuts through much of the fog that has surrounded the subject. Based on his course at Columbia Business School, Greenwald and co-author Judd Kahn offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.

The authors illustrate their principles with detailed examples drawn from prominent companies in a wide range of industries, including Wal-Mart, Coors, Cisco, Apple, Microsoft, Intel, Kodak, Sotheby's, Fox Broadcasting, and Coca-Cola.

THE MOST IMPORTANT NEW BOOK ON COMPETITIVE STRATEGY IN A QUARTER OF A CENTURY Since 1980, Michael Porter's classic Competitive Strategy has provided the methodology that most big companies use for strategic analysis. But now, distinguished Columbia Business School professor Bruce Greenwald offers a bold, new and much simpler theory. Porter identified a complex five-force model for studying competition in any market. But Greenwald argues that there is only one essential factor in determining competitive advantages: how easy it is for competitors to enter or expand in a given market. If a company can erect strong barriers to entry - through customer captivity, lower production costs or economies of scale - it can manage these advantages, anticipate competitors' moves or achieve stability through bargaining and cooperation. Greenwald draws on game theory to explain what you should do if barriers to entry are strong, weak or nonexistent. He covers a wide range of examples, from retail to telecommunications to auction houses. And his lessons can be applied whether your business is dominated by a single huge player, a handful of roughly equal players or no one at all. COMPETITION DEMYSTIFIED will give executives and strategic planners an indispensable new way to exploit competitive advantage and achieve exceptional profits and is destined to become a management classic.

length: (cm)22.8 　　　　　　　　　　　　　 width:(cm)15.4

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