Content Strategy for Mobile 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Karen McGrane 作者

A Book Apart, LLC

译者

2012-11-5 出版日期

165 页数

USD 18.00 价格

Paperback

丛书系列

9781937557089 图书编码

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Content Strategy for Mobile 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Content Strategy for Mobile 在线电子书著者简介

Karen McGrane plays nicely in the content strategy, information architecture, and interaction design sandboxes. She is Managing Partner at Bond Art + Science, a UX consultancy she founded in 2006, and formerly VP and National Lead for User Experience at Razorfish. She’s led projects for dozens of clients, including The New York Times, Condé Nast, and The Atlantic. She also teaches Design Management in the Interaction Design MFA program at the School of Visual Arts.

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Content Strategy for Mobile 在线电子书图书描述

You don’t get to decide which platform or device your customers use to access your content: they do.

Mobile isn’t just smartphones, and it doesn’t necessarily mean you are on the move. It’s a proliferation of devices, platforms, and screensizes — from the tiniest “dumb” phones to the desktop web. How can you be sure that your content will work everywhere, all the time?

Karen McGrane will teach you everything you need to get your content onto mobile devices (and more). You’ll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Along the way, you'll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions. And all in the less time than it takes you to fly from New York to Chicago.

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