Bank 3.0 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Brett King 作者

Wiley

译者

2012-12-26 出版日期

396 页数

USD 39.95 价格

Hardcover

丛书系列

9781118589632 图书编码

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发表于2025-01-31

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Bank 3.0 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

Bank 3.0 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

Bank 3.0 在线电子书用户评价

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没新东西，没深入分析，在银行业工作写PPT还能用用，其他基本没必要浪费时间看了。

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want to read,but too expensive

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Interaction

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Interaction

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8月份读完，但观点颇为赞同，银行从业人员务必读。

Bank 3.0 在线电子书著者简介

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Bank 3.0 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Bank 3.0 在线电子书图书描述

The first edition of BANK 2.0 took the financial services world by storm and became synonymous with disruptive customer behaviour, technology shift and new banking models. In BANK 3.0, Brett King looks at the latest trends that are redefining financial services and payments. From the global scramble for dominance of the mobile wallet, the expectations created by tablet computing, the operationalizing of the cloud and the explosion of social media he explores: - How Social Media has exposed pricing, over-regulation, outdated processes and poor policy, - How mobile technology is completely changing the context of banking, - How customer advocacy is killing traditional brand marketing, - The growth of the 'de-banked' consumer who doesn't need a bank at all; and- Why Banking is no longer a place you go, but something you do BANK 3.0 shows that the gap between customer and financial services players is rapidly growing, leaving massive opportunities for new, non-bank competitors to totally disrupt the industry.

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