Bank 3.0 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Brett King 作者

Wiley

译者

2012-12-26 出版日期

396 页数

USD 39.95 价格

Hardcover

丛书系列

9781118589632 图书编码

Bank 3.0 在线电子书图书标签: 金融银行互联网金融 bank3.0 经济支付客户体验策略

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发表于2024-12-31

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Bank 3.0 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Bank 3.0 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

Bank 3.0 在线电子书用户评价

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互联网改变金融。always banking, never at a bank.

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Interaction

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构架了商业银行的未来转型样板，但是真正能实现多少还是让我们拭目以待吧

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观点repetitive，论据也一般

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看得台湾译本，看来全世界商业银行在客户经营的转型方向上面临的问题都差不多，作者写到的问题确实是目前每天遇到的，开出的药方也比较对路，就看谁能先下决心执行起来。

Bank 3.0 在线电子书著者简介

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Bank 3.0 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Bank 3.0 在线电子书图书描述

The first edition of BANK 2.0 took the financial services world by storm and became synonymous with disruptive customer behaviour, technology shift and new banking models. In BANK 3.0, Brett King looks at the latest trends that are redefining financial services and payments. From the global scramble for dominance of the mobile wallet, the expectations created by tablet computing, the operationalizing of the cloud and the explosion of social media he explores: - How Social Media has exposed pricing, over-regulation, outdated processes and poor policy, - How mobile technology is completely changing the context of banking, - How customer advocacy is killing traditional brand marketing, - The growth of the 'de-banked' consumer who doesn't need a bank at all; and- Why Banking is no longer a place you go, but something you do BANK 3.0 shows that the gap between customer and financial services players is rapidly growing, leaving massive opportunities for new, non-bank competitors to totally disrupt the industry.

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