Marketing Engineering/Tutorial Marketing Engineering 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Gary L. Lilien 作者

Addison Wesley Longman

译者

1997-08 出版日期

0 页数

USD 124.00 价格

Hardcover

丛书系列

9780321014177 图书编码

Marketing Engineering/Tutorial Marketing Engineering 在线电子书图书标签: 市场研究

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Marketing Engineering/Tutorial Marketing Engineering 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Marketing Engineering/Tutorial Marketing Engineering 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Marketing Engineering/Tutorial Marketing Engineering 在线电子书图书描述

Several forces are transforming the structure and content of the marketing profession. Marketers are seeing increasingly faster changes in the marketplace and are barraged with an ever increasing amount of information. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering. This textbook, combined with a comprehensive collection of 26 leading-edge software models provides the student with the know-how and tools to collect the right information and perform analysis to make better marketing plans, better product designs, and better decisions.

Our purpose in writing this book is to help educate and train a new generation of marketing managers. We aim to train marketing engineers to translate concepts into context-specific operational decisions and actions using analytical, quantitative, and computer modeling techniques. We link theory to practice and practice to theory.

"I am very excited about this book. Finally marketing can exhibit its scientific muscle and move from opinions-based decision making to data-based decision making. I think this is a very important book that will spawn a new discipline within marketing."

Philip Kotler, Northwestern University

This package includes a CD and a one-year license for the use of 26 software programs, help files, and tutorials. For more information, visit www.mktgeng.com for the educational market and www.decisionpro.biz for professional applications.

Marketing Engineering/Tutorial Marketing Engineering 在线电子书下载 mobi epub pdf txt 在线电子书下载

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