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Advanced Brand Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Paul Temporal 作者

Wiley

譯者

2002-03-08 出版日期

296 頁數

USD 34.95 價格

Hardcover

叢書系列

9780471479253 圖書編碼

Advanced Brand Management 在線電子書圖書標籤: startegy brand

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發表於2024-07-16

Advanced Brand Management 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Advanced Brand Management 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Advanced Brand Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Advanced Brand Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Advanced Brand Management 在線電子書圖書描述

Branding your firm's future-with success

More than a name game, product branding is often a high-stakes gamble-even when there's substantial market research behind it. The Classic Coke fiasco is just one example. With millions of dollars at stake each time out, companies can't afford branding strategies that can't stand up in the marketplace. Representing the brain trust in brand management, Paul Temporal's Advanced Brand Management presents the highly sophisticated branding techniques used by some of the world's leading companies. Strategies such as brand stretching and brand architecture are described, especially as tools for managing the total brand experience and value. The book also includes a brand management toolkit, which provides checklists and exercises, as well as global and Asian case studies. This indispensable practitioner's guide will help companies secure lasting brand equity for their products.

Advanced Brand Management 在線電子書下載 mobi epub pdf txt 在線電子書下載

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