《全球企业战略》概括了全球战略领域的最新研究成果，尤其是作者新近提出的基于制度的战略观，与传统的基于产业、基于资源的战略观相整合，为全球竞争提供了完整的战略分析框架，“覆盖了大型跨国公司和小型新创业公司的战略，国外企业和国内企业的战略，以及发达经济国家与新兴经济国家企业的战略。”书中的视频案例、章首与章尾案例以及战略行动示例为我们提供了极有价值的解决战略问题的分析方法和对策。
具体描述
读后感
As a PhD student teaching global strategy and international business, I like this book, not only for its comprehensive theoretical framework, but also for its openness for a series of debates on globalization. The theoretical framework can help students ana...
评分As a PhD student teaching global strategy and international business, I like this book, not only for its comprehensive theoretical framework, but also for its openness for a series of debates on globalization. The theoretical framework can help students ana...
评分As a PhD student teaching global strategy and international business, I like this book, not only for its comprehensive theoretical framework, but also for its openness for a series of debates on globalization. The theoretical framework can help students ana...
评分As a PhD student teaching global strategy and international business, I like this book, not only for its comprehensive theoretical framework, but also for its openness for a series of debates on globalization. The theoretical framework can help students ana...
评分As a PhD student teaching global strategy and international business, I like this book, not only for its comprehensive theoretical framework, but also for its openness for a series of debates on globalization. The theoretical framework can help students ana...
用户评价
例子很不错，翻译有点差，看原文吧
评分邓子梁老师国际化战略的教材，全面介绍了各种国际化的情况，基于产业、资源和制度三个视角分析，这半年看了一些战略的书，似乎对人生的定位也有了一些领悟
评分邓子梁老师国际化战略的教材，全面介绍了各种国际化的情况，基于产业、资源和制度三个视角分析，这半年看了一些战略的书，似乎对人生的定位也有了一些领悟
评分案例很多。观点简明。大牛～
评分案例很多。观点简明。大牛～
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