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REPOSITIONING ASIA 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Kotler, Philip; Kartajaya, Hermawan 作者

译者

2000-8 出版日期

244 页数

$ 39.49 价格

丛书系列

9780471846659 图书编码

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发表于2024-11-09

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REPOSITIONING ASIA 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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REPOSITIONING ASIA 在线电子书图书描述

The Asian financial crisis has served as a catalyst for much-needed change, and made an urgent repositioning effort throughout the region critical. This text is intended to co-ordinate and guide such an effort. It provides a new model for the future of Asian business, one which extends the prospect of vital and sustainable growth to economies and companies which have struggled to survive in recent years. While the authors make reference to several macro-economic and national development concepts, their core analysis stems exclusively from the frameworks and principles of strategic marketing management. Their view is that a entire nation or even region can benefit just as much as a single company from using strategic management concepts to determine where it should be heading and how best to get there.

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