Advertising for Dummies 2nd Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Advertising for Dummies 2nd Edition

简体网页||繁体网页
Gary R. Dahl 作者
For Dummies
译者
2006-12-15 出版日期
338 页数
GBP 14.99 价格
Paperback
丛书系列
9780470045831 图书编码

Advertising for Dummies 2nd Edition 在线电子书 图书标签: 广告  营销  英文  电子书  傻瓜书  biz  [pdf]  Wiley   


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发表于2024-11-27


Advertising for Dummies 2nd Edition 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Advertising for Dummies 2nd Edition 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Advertising for Dummies 2nd Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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确实如前面读者所言,废话多,干货太少。

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确实如前面读者所言,废话多,干货太少。

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Advertising for Dummies 2nd Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

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So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to: Identify and reach your target audience Define and position your message Get the most bang for your buck Produce great ads for every medium Buy the different media Create buzz and use publicity Research and evaluate your competition Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.

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