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FT Guide to Strategy 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Richard Koch 作者

FT Press

译者

2009-1-24 出版日期

352 页数

USD 39.99 价格

Paperback

丛书系列

9780273708773 图书编码

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FT Guide to Strategy 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Most CEOs claimed that they wanted to spend about a third of their time on strategy. That's about 80-days in a typical working year . McKinsey Research, 2003. A strategy is an essential tool in business. How do you know what you're doing without one? But what exactly is a good strategy? How do you get one? What are the options? Which are the key concepts and models you need to know about? In the third edition of this easy-to-read and logically structured guide, Richard Koch leads the reader through each critical step in creating, delivering and understanding successful strategy. Beginning at the level of the business unit, where most everyday business activities are carried out, he shows us which questions to ask, how to go about answering them and what action to take as a result. With an updated section on corporate strategy and an A-Z reference of strategy concepts, the FT Guide to Strategy is your guide to corporate success!

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