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Advertising Ethics (Basic Ethics in Action) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Edward Spence 作者

Prentice Hall

译者

2004-06-08 出版日期

160 页数

USD 29.80 价格

Paperback

丛书系列

9780130941213 图书编码

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Advertising Ethics (Basic Ethics in Action) 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Advertising Ethics (Basic Ethics in Action) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Advertising Ethics (Basic Ethics in Action) 在线电子书图书描述

. This book focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Its main objective is to provide professionals with a structured ethical reasoning and ethical decision-making model that will enable them to clearly ascertain the relation between advertising and ethics. Chapter topics include ethical reasoning and ethical principles, codes of ethics and codes of practice, the nature of advertising, advertising and the media, advertising and the community, truth in advertising, stereotyping and targeting, endorsements and testimonials, the ethics of time and space, ethical advertising, and more. For professionals in the advertising industry who would like a manual for informing professional practice on ethical theory and ethical issues in advertising.

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