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The Myth of Excellence 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Fred Crawford 作者

Three Rivers Press

译者

2003-5 出版日期

272 页数

169.50元价格

Paperback

丛书系列

9780609810019 图书编码

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发表于2025-02-04

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The Myth of Excellence 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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The Myth of Excellence 在线电子书图书描述

Ex•cel•lence (n.) 1. The clearly false and destructive theory that a company ought to be great at everything it does. 2. A mistaken goal in which the predictable outcome is that the company ends up world-class at nothing—not well-differentiated and therefore not thought of by consumers at the moment of need.

Based on exhaustive research, The Myth of Excellence provides conclusive evidence of the futility of trying to be excellent in all aspects of a commercial transaction—price, product, access, experience, and service. Instead, the strategy for your products and services should be to dominate on one element, differentiate on a second, and be at industry par (i.e., average) on the rest. Yes, it is okay to be average as long as your customers know specifically where and how you are superior and world-class.

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