The Myth of Excellence 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Fred Crawford 作者

Three Rivers Press

譯者

2003-5 出版日期

272 頁數

169.50元價格

Paperback

叢書系列

9780609810019 圖書編碼

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發表於2024-09-26

The Myth of Excellence 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Myth of Excellence 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Myth of Excellence 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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The Myth of Excellence 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Myth of Excellence 在線電子書圖書描述

Ex•cel•lence (n.) 1. The clearly false and destructive theory that a company ought to be great at everything it does. 2. A mistaken goal in which the predictable outcome is that the company ends up world-class at nothing—not well-differentiated and therefore not thought of by consumers at the moment of need.

Based on exhaustive research, The Myth of Excellence provides conclusive evidence of the futility of trying to be excellent in all aspects of a commercial transaction—price, product, access, experience, and service. Instead, the strategy for your products and services should be to dominate on one element, differentiate on a second, and be at industry par (i.e., average) on the rest. Yes, it is okay to be average as long as your customers know specifically where and how you are superior and world-class.

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