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Jim Taylor 作者

Wiley

译者

2006-1-17 出版日期

322 页数

USD 49.95 价格

Hardcover

丛书系列

9780470094518 图书编码

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发表于2024-11-09

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Space Race 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total communications planning is being increasingly demanded by clients. The question is no longer where does the future lie, but how does an agency get there as quickly as possible? This book sets out to define the structure of tomorrow's agencies by interviewing the leading lights of the industry today. Jim Taylor, himself an experienced practitioner of Total Communications Planning, identifies common issues and themes to offer a set of likely scenarios for The Agencies of the Future.

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