Market Research in the Internet Age 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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MONSTER 作者

John Wiley*

译者

2002-10 出版日期

300 页数

$ 101.70 价格

HRD

丛书系列

9780470820643 图书编码

Market Research in the Internet Age 在线电子书图书标签: 职场市场营销 society design

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发表于2024-10-06

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Market Research in the Internet Age 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Market Research in the Internet Age 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Market Research in the Internet Age 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Market Research in the Internet Age 在线电子书图书描述

"Market Research in the Internet Age" takes an in-depth look at the forces that are reshaping the market research and business information industry worldwide. As the impact of the Internet and other enabling technologies take hold, many business processes and activities are being affected. This is creating an abundance of opportunities for value creation, both for new and existing players. This book offers: a visionary discussion of the industry through the eyes of leading practitioners and thinkers in the global market research industry; a comprehensive review of how enabling technology is being applied across the enterprise and around the world; numerous case studies that demonstrate how the Internet can be used as platform to understand consumers as well as customers; original research results and executive interviews concerning the state of global market research and the effect of the Internet; practical guides for evaluating, building and deploying Net-centric tools for; and multi mode and multi country online research management. This groundbreaking book offers a strategic and visionary analysis of a new era in market research. Written by globally recognized leaders in the field, it puts forward a practical guide to the strategic use of Internet-based technologies and work processes for streamlined management of market research.

Market Research in the Internet Age 在线电子书下载 mobi epub pdf txt 在线电子书下载

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