Market Research in the Internet Age

Market Research in the Internet Age pdf epub mobi txt 电子书 下载 2025

出版者:John Wiley*
作者:MONSTER
出品人:
页数:300
译者:
出版时间:2002-10
价格:$ 101.70
装帧:HRD
isbn号码:9780470820643
丛书系列:
图书标签:
  • 职场 
  • 市场营销 
  • society 
  • design 
  •  
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"Market Research in the Internet Age" takes an in-depth look at the forces that are reshaping the market research and business information industry worldwide. As the impact of the Internet and other enabling technologies take hold, many business processes and activities are being affected. This is creating an abundance of opportunities for value creation, both for new and existing players. This book offers: a visionary discussion of the industry through the eyes of leading practitioners and thinkers in the global market research industry; a comprehensive review of how enabling technology is being applied across the enterprise and around the world; numerous case studies that demonstrate how the Internet can be used as platform to understand consumers as well as customers; original research results and executive interviews concerning the state of global market research and the effect of the Internet; practical guides for evaluating, building and deploying Net-centric tools for; and multi mode and multi country online research management. This groundbreaking book offers a strategic and visionary analysis of a new era in market research. Written by globally recognized leaders in the field, it puts forward a practical guide to the strategic use of Internet-based technologies and work processes for streamlined management of market research.

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