Market Research in the Internet Age 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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MONSTER 作者

John Wiley*

譯者

2002-10 出版日期

300 頁數

$ 101.70 價格

HRD

叢書系列

9780470820643 圖書編碼

Market Research in the Internet Age 在線電子書圖書標籤: 職場市場營銷 society design

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發表於2024-11-14

Market Research in the Internet Age 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Market Research in the Internet Age 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Market Research in the Internet Age 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Market Research in the Internet Age 在線電子書著者簡介

Market Research in the Internet Age 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Market Research in the Internet Age 在線電子書圖書描述

"Market Research in the Internet Age" takes an in-depth look at the forces that are reshaping the market research and business information industry worldwide. As the impact of the Internet and other enabling technologies take hold, many business processes and activities are being affected. This is creating an abundance of opportunities for value creation, both for new and existing players. This book offers: a visionary discussion of the industry through the eyes of leading practitioners and thinkers in the global market research industry; a comprehensive review of how enabling technology is being applied across the enterprise and around the world; numerous case studies that demonstrate how the Internet can be used as platform to understand consumers as well as customers; original research results and executive interviews concerning the state of global market research and the effect of the Internet; practical guides for evaluating, building and deploying Net-centric tools for; and multi mode and multi country online research management. This groundbreaking book offers a strategic and visionary analysis of a new era in market research. Written by globally recognized leaders in the field, it puts forward a practical guide to the strategic use of Internet-based technologies and work processes for streamlined management of market research.

Market Research in the Internet Age 在線電子書下載 mobi epub pdf txt 在線電子書下載

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