"The attraction of balanced scorecards is to help translate strategy into the stories, business logic and tasks that grab people's imaginations and so result in purposeful action. Yet, too often, it hasn't worked that way. In a refreshingly honest and pragmatic way, the authors analyse both the successes and failures of companies using scorecards and present a practical approach for all top executives facing up to today's challenge of providing a corporate purpose that will live in people's minds." Lynda Gratton Associate Professor of Organisational Behaviour at London Business School and Dean of the full-time MBA Programme "Very well worth reading, re-reading and studying. An excellent and simple system to measure and challenge the performance of businesses and their people." Belmiro de Azevedo President of Sonae SGPS, S.A.
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