Cause-Related Marketing

Cause-Related Marketing pdf epub mobi txt 电子书 下载 2025

出版者:John Wiley & Sons
作者:Daw
出品人:
页数:316
译者:
出版时间:2006-3-16
价格:GBP 57.50
装帧:Hardcover
isbn号码:9780471717508
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This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission. No nonprofit can afford to ignore the contents of this important new book, the first designed specifically for the sector.

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