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Cause-Related Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Daw 作者

John Wiley & Sons

译者

2006-3-16 出版日期

316 页数

GBP 57.50 价格

Hardcover

丛书系列

9780471717508 图书编码

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发表于2024-11-28

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Cause-Related Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Cause-Related Marketing 在线电子书图书描述

This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission. No nonprofit can afford to ignore the contents of this important new book, the first designed specifically for the sector.

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