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Jeanne Bliss 作者

John Wiley & Sons Inc

译者

2006-12 出版日期

302 页数

202.00元价格

HRD

丛书系列

9780787980948 图书编码

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发表于2024-11-24

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Chief Customer Officer 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Drawing on her first–hand experience at top companies as diverse as Lands’ End and Microsoft, Jeanne Bliss explains why even great corporations can drift to delivering mediocrity to customers, and she offers a proven solution to break the cycle. Different divisions and departments in corporations can fail to communicate and act as a team—they create silos instead of a superior customer experience. Jeanne Bliss shows in stark detail how profits suffer when businesses focus on their organizational charts and not their customer relationships. This book provides leaders the tools and information they need to overcome organizational inertia and deliver a meaningful customer experience. The author includes diagnostics to determine if a company’s core strengths, metrics, and systems improve or harm customer relationships. With all these tools, leaders can address the organizational challenges they face with an exhaustive review of the Chief Customer Officer role and an evaluation to determine the right solution for their culture and company.

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