Words That Work 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Words That Work

简体网页||繁体网页
Frank Luntz 作者
Hyperion
译者
2007-3-14 出版日期
352 页数
USD 15.00 价格
Paperback
丛书系列
9781401303082 图书编码

Words That Work 在线电子书 图书标签: 语言  政治  FrankLuntz   


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发表于2024-11-24


Words That Work 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Words That Work 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Words That Work 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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The nation’s premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country

In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential.

Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He’ll tell us why Rupert Murdoch’s six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness."

If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book’s for you. --This text refers to the Hardcover edition.

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