Words That Work 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Frank Luntz 作者

Hyperion

譯者

2007-3-14 出版日期

352 頁數

USD 15.00 價格

Paperback

叢書系列

9781401303082 圖書編碼

Words That Work 在線電子書圖書標籤: 語言政治 FrankLuntz

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發表於2025-02-08

Words That Work 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2025

Words That Work 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2025

Words That Work 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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The nations premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country

In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential.

Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdochs six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness."

If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this books for you. --This text refers to the Hardcover edition.

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