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Karl Gerstner 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Karl Gerstner 作者

Hatje Cantz Publishers

译者

2002-02 出版日期

0 页数

USD 75.00 价格

Hardcover

丛书系列

9783775790598 图书编码

Karl Gerstner 在线电子书图书标签: 平面设计设计艺术

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发表于2024-11-24

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Karl Gerstner 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Karl Gerstner 在线电子书图书描述

Karl Gerstner is one of Switzerland's preeminent graphic designers. In 1959, he and Markus Kutter founded the agency Gerstner + Kutter, which later became Gerstner, Gredinger, and Kutter (GGK). Before long, the agency had become one of the largest internationally acclaimed advertising firms in Switzerland. After withdrawing from active agency work, Gerstner designed the corporate identities for such companies as Swiss Air, Burda and Langenscheidt, in addition to working as worldwide identity consultant and designer for IBM. In visual language, Gerstner recapitulates his now 50 years of active work as a graphic designer. The ups and downs of a designer's professional life are vividly illustrated with samples of work that were both realized and rejected by his clients. Describing in detail how he managed to be such a successful and groundbreaking designer, Gerstner relates a narrative that is essential to the history of postwar design. Astutely written and brilliantly designed, visual language follows in the tradition of Gerstner's earlier period-defining classics, Designing Programs and Compendium for Literates.

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