Type & Layout 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Colin Wheildon 作者

The Worsley Press

译者

2005-03 出版日期

176 页数

USD 39.95 价格

Paperback

丛书系列

9781875750221 图书编码

Type & Layout 在线电子书图书标签: design Typography

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发表于2024-12-26

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Type & Layout 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Type & Layout 在线电子书图书描述

With additional material by Geoffrey Heard and the original foreword by advertising guru the late David Ogilvy, this is a book for anyone who has a say in what appears in print and needs to know whether, as well as looking good, it will do its job by being read.

Out of print for several years, this expanded and updated edition of the book is based on research carried out by the author in Sydney. Parts were first published in a brochure Communicating or Just Making Pretty Shapes by the Newspaper Advertising Bureau.

It created a furor in the publishing and advertising industry because while it supports some old mores, it demolishes others. As David Ogilvy says in the foreword: "Hitherto designers have had to rely on their guesses as to what works best... all too often they guess wrong. Thanks to Colin Wheildon they no longer have to guess. No guesswork here. Only facts."

Previously published as Type & Layout: How Typography and Design can Get Your Message Across or Get in the Way, by Strathmoor Press, Inc., Berkeley, California, USA. ISBN 0962489158

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