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Jay Lipe 作者

Kaplan

译者

2006-9 出版日期

272 页数

251.00元价格

Pap

丛书系列

9781419523007 图书编码

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发表于2024-12-29

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Stand Out from the Crowd 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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A company’s identity is far more than just letterhead, logo and business cards. It requires an end-to-end communications approach with verbal, written, and visual messages that target the customers you want to reach, ensure consistency in all marketing materials, and keep your identity program on track. In Stand Out from the Crowd , marketing expert Jay Lipe offers entrepreneurs, small-business owners, and marketers the necessary tools to implement a comprehensive company identity strategy. With clear-cut action steps, case studies, and visual examples, he highlights the best ways to build a reputation and make a lasting impression. Learn how to: · Ensure that your customers notice – and remember – your business. · Create power-packed visual elements, such as logos, colors, and images. · Make sure that your corporate identity is used consistently. · Craft a selling proposition that moves customers to buy. By illuminating fundamental strategic principles with easy-to-use methods, Lipe arms you and your business with a winning competitive advantage.

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