Stand Out from the Crowd 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Jay Lipe 作者

Kaplan

譯者

2006-9 出版日期

272 頁數

251.00元價格

Pap

叢書系列

9781419523007 圖書編碼

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發表於2024-11-27

Stand Out from the Crowd 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Stand Out from the Crowd 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Stand Out from the Crowd 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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A company’s identity is far more than just letterhead, logo and business cards. It requires an end-to-end communications approach with verbal, written, and visual messages that target the customers you want to reach, ensure consistency in all marketing materials, and keep your identity program on track. In Stand Out from the Crowd , marketing expert Jay Lipe offers entrepreneurs, small-business owners, and marketers the necessary tools to implement a comprehensive company identity strategy. With clear-cut action steps, case studies, and visual examples, he highlights the best ways to build a reputation and make a lasting impression. Learn how to: · Ensure that your customers notice – and remember – your business. · Create power-packed visual elements, such as logos, colors, and images. · Make sure that your corporate identity is used consistently. · Craft a selling proposition that moves customers to buy. By illuminating fundamental strategic principles with easy-to-use methods, Lipe arms you and your business with a winning competitive advantage.

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