Marketing Research Essentials, with SPSS 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Carl McDaniel Jr. 作者

Wiley

译者

2007-2-20 出版日期

544 页数

$ 190.12 价格

Paperback

丛书系列

9780470131985 图书编码

Marketing Research Essentials, with SPSS 在线电子书图书标签: 市场研究导论及SPSS应用市场研究导论 library1 SPSS

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Marketing Research Essentials, with SPSS 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Marketing Research Essentials, with SPSS 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

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Real-World Orientation. Throughout the text, Cases, Chapter-Opening Vignettes, Marketing Research War Stories, and Ethical Dilemmas connect the materials to the real world of marketing research, as it's practiced in today's top firms. Focus on the research user - continues to present marketing research through the eyes of a manager using, or purchasing marketing research information. Chapter-Opening Vignettes discuss prominent companies/products. Marketing Research Across the Organization features present a series of questions and scenarios that require students to consider the impact of marketing research on basic business activities related to finance, production, human resources, and so forth. Real-life Ethical Dilemmas - such as protecting the anonymity of children online and allowing researchers to interview children at school for cash. Marketing research War Stories - short, amusing anecdotes about the trials and tribulations of conducting marketing research. SPSS Exercises - at the end of the quantitative chapters give students easy to follow, hands-on experience with this professional level statistical package. The latest version of SPSS is included in every new copy of the text. Perseus WebResearcher - a tool (an optional component) for Internet survey creation and the ability to host surveys created on the Perseus website.

Marketing Research Essentials, with SPSS 在线电子书下载 mobi epub pdf txt 在线电子书下载

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