A Concise Guide to Market Research 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Marko Sarstedt 作者

Springer

译者

出版日期

347 页数

0 价格

平装

丛书系列

9783642539657 图书编码

A Concise Guide to Market Research 在线电子书图书标签: 统计数据挖掘 SPSS

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发表于2024-12-24

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A Concise Guide to Market Research 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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A Concise Guide to Market Research 在线电子书著者简介

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A Concise Guide to Market Research 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

A Concise Guide to Market Research 在线电子书图书描述

This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis. The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files and case studies. Tags in the text allow readers to quickly access Web content with their mobile device.

The new edition features:

Stronger emphasis on the gathering and analysis of secondary data (e.g., internet and social networking data)New material on data description (e.g., outlier detection and missing value analysis)Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much moreStreamlined and simplified coverage of the data analysis techniques with more rules-of-thumbUses IBM SPSS version 22

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