Scenario Planning

Scenario Planning pdf epub mobi txt 电子书 下载 2025

出版者:Palgrave Macmillan
作者:Mats Lindgren
出品人:
页数:192
译者:
出版时间:2003-02-22
价格:USD 79.95
装帧:Hardcover
isbn号码:9780333993170
丛书系列:
图书标签:
  • 商业 
  • strategy 
  • design 
  • Strategy 
  •  
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Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.

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