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Hugh Burkitt 作者

John Wiley & Sons Inc

译者

2007-1 出版日期

373 页数

361.00元价格

HRD

丛书系列

9780470060278 图书编码

Marketing Excellence 在线电子书图书标签: MKT

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发表于2024-11-19

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Marketing Excellence 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Marketing is all about ideas. And Marketing Excellence is about good ideas made great. Thecompanies it features have been selected because they are winners – both literally and commercially. Literally in that they have received Marketing Society Awards for their work in Britain; commercially in that these efforts have resulted in measurable market success. They come from a diverse range of markets; it’s likely that some operate in yours. Written by two marketing thought leaders and featuring insights from a host of industry experts who have judged the Awards in recent years, here is a collection of brands and companies that are doing things right. From ketchup to cosmetics, it offers today’s most revealing, readable and above all relevant lessons in Marketing Excellence.

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