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营销学新逻辑探索在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Christian Gronroos 作者

译者

2007-8 出版日期

223 页数

388.00元价格

丛书系列

9780470061299 图书编码

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发表于2024-09-19

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营销学新逻辑探索在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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营销学新逻辑探索在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

营销学新逻辑探索在线电子书图书描述

The book features 9 previously published journal articles written by Christian Gronroos between 1979 to date. Four of the articles will be on service marketing and four on relationship marketing, which emphasize his knowledge and expertise in the field of service, and relationship marketing during the last 27 years. The articles build to form a clear picture of the continuous development of the field, leading to a synthesis article and a comprehensive concluding chapter. The author offers an alternative to the mainstream marketing mix logic and has consistently pursued the search for an alternative logic for marketing.

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