Analysis for Marketing Planning

Analysis for Marketing Planning pdf epub mobi txt 电子书 下载 2025

出版者:McGraw-Hill/Irwin
作者:Donald R. Lehmann
出品人:
页数:272
译者:
出版时间:2004-08-01
价格:USD 70.00
装帧:Paperback
isbn号码:9780072865967
丛书系列:
图书标签:
  • 行为经济学 
  • 定价 
  • 学术 
  • 商业 
  • Markeing 
  • Finance 
  • Englishbook 
  • Ally 
  •  
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Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.

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