Emerging Markets 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Nenad Pacek 作者

Profile Books(GB)

譯者

2007-09-01 出版日期

245 頁數

USD 29.95 價格

Hardcover

叢書系列

9781861978431 圖書編碼

Emerging Markets 在線電子書圖書標籤: 市場營銷

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Emerging Markets 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Emerging Markets 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Emerging Markets 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Emerging Markets 在線電子書著者簡介

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Emerging Markets 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Emerging Markets 在線電子書圖書描述

Business opportunities in China, Russia, East Asia and Eastern Europe, including Turkey, offer increasing rewards if you get it right – and disaster if you get it wrong. Using the real experiences of companies wherever possible to illustrate the points it makes, this extensively updated and revised second edition of this book is aimed at both managers who are involved in entering emerging markets for the first time and managers who are already operating in them. It will serve as a guide on how to avoid mistakes other companies have made and how to detect weaknesses in current emerging market strategies. It looks at:

? Why successful companies often fail in emerging markets

? The need to manage expectations and for thoroughness

? Assessing political risk and the economic environment

? Getting the corporate structure right

? Issues concerning acquisitions and joint ventures

? Making the most of tax and other incentives

? Market research challenges and marketing dilemmas

? Reaching the local market

? Human resources – myths and realities

? Ethical issues and corporate social responsibility

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