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Stanley J. Baran 作者

McGraw-Hill Humanities/Social Sciences/Languages

译者

2005-04-04 出版日期

0 页数

USD 90.00 价格

Paperback

丛书系列

9780073209418 图书编码

Introduction to Mass Communication 在线电子书图书标签: 传播学理论 mass communication 传播学

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Introduction to Mass Communication 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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Introduction to Mass Communication 在线电子书图书描述

This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach; building on this tested emphasis, the new edition features a new chapter on the convergence of videogames with other media technologies, up-to-date coverage of media's role in the War in Iraq, and coverage of new technologies such as WiFi, VoIP, and blogs.

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