Introduction to Mass Communication

Introduction to Mass Communication pdf epub mobi txt 电子书 下载 2025

出版者:McGraw-Hill Humanities/Social Sciences/Languages
作者:Stanley J. Baran
出品人:
页数:0
译者:
出版时间:2005-04-04
价格:USD 90.00
装帧:Paperback
isbn号码:9780073209418
丛书系列:
图书标签:
  • 传播学理论 
  • mass 
  • communication 
  • 传播学 
  •  
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This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach; building on this tested emphasis, the new edition features a new chapter on the convergence of videogames with other media technologies, up-to-date coverage of media's role in the War in Iraq, and coverage of new technologies such as WiFi, VoIP, and blogs.

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