Introduction to Mass Communication 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Stanley J. Baran 作者

McGraw-Hill Humanities/Social Sciences/Languages

译者

2005-04-04 出版日期

0 页数

USD 90.00 价格

Paperback

丛书系列

9780073209418 图书编码

Introduction to Mass Communication 在线电子书图书标签: 传播学理论 mass communication 传播学

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Introduction to Mass Communication 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Introduction to Mass Communication 在线电子书图书描述

This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach; building on this tested emphasis, the new edition features a new chapter on the convergence of videogames with other media technologies, up-to-date coverage of media's role in the War in Iraq, and coverage of new technologies such as WiFi, VoIP, and blogs.

Introduction to Mass Communication 在线电子书下载 mobi epub pdf txt 在线电子书下载

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