What is Packaging Design? (Essential Design Handbook) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Giles Calver 作者

Rotovision

译者

2003-12-01 出版日期

256 页数

USD 35.00 价格

Hardcover

丛书系列

9782880466183 图书编码

What is Packaging Design? (Essential Design Handbook) 在线电子书图书标签: 设计包装设计设计理论設計平面设计学习型品牌原版书

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What is Packaging Design? (Essential Design Handbook) 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

What is Packaging Design? (Essential Design Handbook) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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两部分。第一部分站在营销的角度说明包装的作用，传递品牌与产品的内涵，令顾客产生特定的预期。其中对国际品牌的分类值得注意：master brands,prestige brands,global brands,tribal brands,super brands.……"If you think good design is expensive ,look how much bad design costs."第二部分是对包装的细节描写，包括包装的形状与材质，包装上的平面设计。第三部分是对部分品牌和公司的作品的赏析。

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工作参考。里面讲 branding 的东西和案例给了一些启发。

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What is Packaging Design? (Essential Design Handbook) 在线电子书著者简介

What is Packaging Design? (Essential Design Handbook) 在线电子书图书目录

What is Packaging Design? (Essential Design Handbook) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

What is Packaging Design? (Essential Design Handbook) 在线电子书图书描述

"A thoughtful and thorough book with some inspiring work -- great for students and anyone taking their first steps into the world of packaging."

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This is a highly visual, compact-format sourcebook, packed with top international packaging designers contemporary work, accompanied by essays on the surrounding issues.

What Is Packaging Design? lays the foundations and professional guidelines for best practice when designing contemporary packaging. It opens with several short essays which define good packaging design and the issues faced by designers in this field. Design basics such as format, layout and typography are explored within the context of packaging design, taking into account genre-specific elements such as product information, branding, marketing and legislation.

What is Packaging Design? (Essential Design Handbook) 在线电子书下载 mobi epub pdf txt 在线电子书下载

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